Marketing Strategy

Marketing Opportunities Analysis

Too many business waste resources on advertising, content, and services without a cohesive, carefully planned marketing strategy. From the onset, a great marketing strategy requires a deep dive into target audiences and their behaviors.

With many advertising avenues and even more joining the mix each year, it seems as though it’s impossible to keep up. It’s not necessary to be present on every single marketing channel. However, it’s important to understand which key channels drive the most revenue for your specific market.

Consolidate your marketing strategy and form a consistent brand centred around it. Don’t get pulled in countless directions straining your resources and time. Focus your resources, where you generate the highest ROI. We bring the critical numbers to the forefront so that you can act and step ahead of your competition.

Performance Tracking

A solid, thorough strategy will also include competitor analysis, trackable goals for all campaigns, and ongoing optimization. We first study the competition and analyze which marketing strategies are succeeding and which are failing. Various insights can be gathered and assessed on your competitors, including demographics, geographic and channel origin of site traffic, top referring traffic sources, to name a few.
Tailored Process Icon

Clearly define goals, objectives, and deliverables for your company

Results Oriented Icon

Identify your main target audiences and where they can be reached

Integrated Marketing

Demonstrate how increasing or decreasing spend may change marketing outcomes

Performance Tracking Icon

Help you assess how your brand as a whole should be marketed

We will measure your performance against the competition and provide you data insights through the development of your personalized dashboard to help you visualize all your marketing and sales metrics within one holistic view that is accessible to you 24/7.

Strategy Backed by Data

We offer evidence-based results and creative strategy to help your business stand-out against the competition.

You can efficiently conduct experiments and make improvements rapidly by learning from customers and the process that led them to become customers through iterative improvements. Speed is a weapon—in today’s fast-paced world, David can unseat Goliath overnight. Harness the power of analytics to optimize your brokerage to stay ahead of your competition.

Real Estate Industry and Competition Research

Industry and Competition Research

Industry and competitive research and analysis is completed to make informed business decisions such as those surrounding products, prices, placement, and promotion. This research helps to build an accurate picture of the market you’re working within and seeing what elements are working for your competitors.

We perform industry research to identify what the leaders in your specific industry are doing to succeed and how that differs from your current digital marketing efforts. We research and create buyer personas for your business, followed by extensive research on optimum channels to reach this target audience.

Tracking

We also establish a system for tracking and monitoring the strategies; monthly meetings with established methods of the reporting process, and develop a performance management system.

We monitor the implementation process closely since we know that, at some point, we will need to make necessary modifications to maintain growth. Your custom dashboards will be set up for you to monitor your marketing and sales efforts available in real-time.

Real Estate Tracking and Monitoring