“It is not the beauty of a building you
should look at; it’s the construction of the
foundation that will stand the test of time.”
David Allan Coe

The DigProp Advantage

Real estate is our niche. We are not an agency that prides ourselves in serving every industry or having a dozen clients at the same time. We embrace the fact that we are a boutique agency that is agile and personalized.

We only work with clients in one vertical – real estate. Most forms of marketing boil down to content. Content is the central core inside that container whether wrapped within a blog post, white paper, social media post or webinar.

Brain Surgeon vs. General Practitioner: This is where we differentiate ourselves as an industry specialist with a strong background in real estate.

Custom Strategies

We design strategies and campaigns around your business. We’ll never apply a one-size-fits-all model.
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Custom Strategies

Your business has a unique set of challenges. We create custom strategies designed to overcome these challenges directly.

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Custom Cross-channel Strategies

We’ll help you reach your new audiences at the right time, in the right place when they’re most receptive to your message.

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Our comprehensive approach includes market research, project management, marketing strategy, sales delivery, performance analytics and digital marketing to name a few areas we cover.

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Advanced Analytics

We incorporate cutting edge technology and state of the art business practices to ensure that we stay at the forefront of the industry. Utilizing advanced methods in providing pinpoint insights bringing your business to the next level.

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Digital Marketing

Our advertising approach is purely digital. Google and Facebook advertising is just the tip of the iceberg in our online marketing approach. We strive to optimize your sales funnel and boost your conversions.

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Marketing Audit

If you can track what metrics affect your success, you can manage and improve them, and see even higher returns. In combination with data visualizations, we bring meaningful data to the surface.

How We Deliver Results

Industries are slowly evolving from a product-centric to a more audience-centred strategic approach. We understand real estate and take the time to gain a deep understanding of your customers’ pain points to deliver an experience catered
specifically for them.
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Tailored Process

We first work to understand your goals, objectives, and targets. From there, we survey the marketplace to get our bearings and gain an understanding of how to best adapt and position your business. Once we have a holistic perspective of all the pieces and have a firm grasp of the market landscape, we process to build out your strategy and execution plan. We continually work from there to mitigate your risk and build efficiency for your success.

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Market Research

We work to ensure that the product offering connects with the correct market. Offer the right product to the right audience and sales will follow. By understanding real estate trends and market demographics as well as conducting a competitive analysis, we can help you mould your product to
build a product that fits.

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Sales & Operation

We ensure that seamless integration between marketing and sales is developed, allowing for a well-coordinated team effort. Working in coordination with both departments provide for a smooth execution process and an eventual impact on your sales figures. We examine where we can achieve cost savings in your operations
to boost your bottom line.

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Growth Enablement

Our enablement approach helps you focus on the processes, practices, and technologies that improve the performance and productivity of your sales team. We help sales teams implement social selling and marketing teams own the enablement process. By using data, technology and insights, we’ll build a strategy and formula with you for scalable, predictable revenue growth.

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Results Oriented

Analytics allow you to measure real customer behaviour – so you don’t have to worry about any disconnect between what customers say they will do and what they actually do. To paraphrase Peter Drucker, you can’t manage what you don’t measure. There are numerous metrics that you could track to describe how your business is performing.

Integrated Marketing
Integrated Marketing

We work to develop an omnichannel strategy where we utilize both inbound and outbound marketing strategies to attract each of your market segments through interactions and content that is both helpful and relevant. We execute in a successful way that delivers real value and maximum impact – all the components need to be working in unison.

“DigProp went above and beyond my expectations. They bring a wealth of knowledge and experience to your team. When your business is in a lull and you feel stuck, that’s where creativity and outside the box type thinkers come into play to pick the project up and bring it to the finish line. That was my experience working with DigProp and I wish I found them sooner.”

Richard Gallagher

Richard Gallagher
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